| Category | Details |
|---|---|
| Event | MoU signed between Ministry of MSME and Amazon Seller Services |
| Purpose | Support artisans under PM Vishwakarma Scheme via e-commerce |
| Key Initiatives | - Onboarding artisans on Amazon- Amazon Karigar for visibility- Digital selling support- Assistance in packaging & delivery |
| PM Vishwakarma Scheme | - Launched: September 2023- Covers 18 traditional trades (carpenters, potters, goldsmiths, etc.)- Provides training, toolkits, credit, and market linkages |
| Challenges Addressed | - Limited market access for artisans- Difficulty in adapting to online sales |
| Expected Outcomes | - Wider online presence for artisans- Increased sales of handmade products- Preservation of traditional crafts |
| Amazon's Role | - Digital platform access- Guidance on online selling- Product visibility support |
| Ministry's Role | - Help with approvals/registrations- Facilitate scheme benefits |
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