| Category | Details |
|---|---|
| Leadership Change | Milan Nedeljković appointed as new BMW CEO, replacing Oliver Zipse. Effective from May 14, 2025. |
| Tenure | Nedeljković's mandate runs until 2031. Zipse steps down after 35 years at BMW. |
| Key Challenges | Intensifying competition from Chinese EV makers, rising costs, and U.S. tariffs. BMW cut its 2025 earnings forecast. |
| Strategic Focus | Neue Klasse EV models (launching 2026) to drive growth. Emphasis on electric and digital innovation. |
| Nedeljković's Profile | - Joined BMW in 1993 - Managed MINI plant (Oxford), Munich plant (MD) - Board member since 2019 - Background: Mechanical engineering, studied at MIT. |
| Zipse's Legacy | - Led BMW through COVID-19 - Strengthened supply chains - Pivotal in Neue Klasse development - Joining Airbus Board post-retirement. |
| Market Context | - EV competition rising globally - Chinese automakers gaining share - U.S. tariffs impacting German automakers. |
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